It's a trademark issue - "Firefox" is a registered trademark.  See:
http://www.mozilla.org/foundation/trademarks/faq.html

... HH

On 1/3/07, Mark Haney <mhaney@ercbroadband.org> wrote:
>
> David Pyke wrote:
> > Just activate the mozbranding use flag and it becomes Firefox (after
> giving you a build warning about not distributing the build)
> >
>
> Okay can someone explain to me the reasoning behind this?  Either from a
> Gentoo or Mozilla standpoint why this is the way it is?
>
>
>
> --
> Ita erat quando hic adveni.
>
> Mark Haney
> Sr. Systems Administrator
> ERC Broadband
> (828) 350-2415
> --
> gentoo-amd64@gentoo.org mailing list
>
>


-- 
Harry Holt, PMP